David joined Viberts in October 2020 and has almost 30 years’ experience of business development and marketing.
As Head of Business Development and Marketing, David has responsibility for the design and delivery of the firm’s business development, marketing and communications strategies.
He has worked for several FTSE 100 companies – predominantly in the Banking sector – including Bank of Scotland, Santander and Halifax Bank of Scotland (HBoS). At HBoS he rose to executive level – heading the Marketing team for their insurance division.
David moved to Jersey 12 years ago to join HSBC Bank as Deputy Head of Marketing for their International Division – with responsibility for marketing communications, product management and customer insight. In the latter part of his time with HSBC he developed and embedded their customer relationship management function.
Since leaving HSBC David has worked in both Government and the legal sector on the island.
David has a degree in Business Studies (specialising in Marketing) and a post graduate diploma from the Chartered Institute of Marketing.
Separate Marketing campaigns developed by David at HBoS were successful in winning the UK Institute of Financial Service (IFS) awards in both their Best Customer Communication & Best Marketing Campaign categories.
Whilst at Bank of Scotland David was successful in winning a Direct Marketing Association (DMA) Gold award.